How crypto media actually works — and how to work with it.

Editorial Strategy

September 17, 2026

How to Ghostwrite Panel Questions People Actually Watch

Panels fail before the panelists walk on stage — in the moderator's questions. Here's how to ghostwrite questions that produce a show instead of an infomercial: dial the tension, demand commitments, and share topics without giving away the surprise.

Media Strategy

September 15, 2026

Anatomy of a Newsjack: How Sygnum Bank Turned Ethereum's Quantum Deadline Into a Full Feature

Ethereum's December 2029 post-quantum deadline was the biggest infrastructure story of September. Buried in the coverage wave was the payoff of a PR play set up five months earlier — no product launch, no token, nothing for sale. Here's the full anatomy of how it was run.

Media Strategy

September 10, 2026

Steal This Direct-Response Formula for Your Next Crypto Pitch

The best framework for writing media pitches didn't come from a PR textbook — it came from direct-response copywriting. Picture, Promise, Proof, Push: why it works on journalists, and how to rebuild a pitch that gets deleted into one that gets answered.

Industry Analysis

September 8, 2026

RWA Just Passed Its Stress Test. Most Crypto Narratives Never Do.

RWA perp volume fell 13.5% in August — its first monthly decline of 2026. It might be the best news the sector got all month. A look at why a market rotation is the one proof point no press release can fake.

Media Strategy

September 3, 2026

How to Get Press Coverage When You Have Nothing to Announce

The best press coverage often happens when your team has nothing to announce — by newsjacking a trending story and becoming the source that makes it better. Here's the step-by-step playbook, and why it works better in 2026 than ever before.

Narrative Strategy

September 1, 2026

How Zcash Rebuilt Its Narrative: A Case Study in Long-Term Crypto PR

Zcash is up 380% in 2026, but the coverage wasn't earned in a single week. It was earned by years of technical proof points that slowly shifted the market's narrative about what privacy is and who it's for. A case study in long-term crypto PR.

Editorial Strategy

August 20, 2026

How to Write a Crypto Op-Ed That Actually Gets Approved at Tier-One Publications

Most op-eds fail because they're explainers dressed up with an opinion at the end. Here's the framework for writing one that actually gets approved at tier-one crypto publications.

Editorial Strategy

August 18, 2026

How to Make a Boring Technical Announcement Interesting (Using a Real Example)

Most boring announcements aren't boring — they're just being told backward. A repeatable process for finding the story buried under the technical language, using a real RWA integration.

Media Strategy

August 13, 2026

The Zero-Click Era Didn't Kill Crypto Media. It Killed a Business Model.

AI isn't killing crypto journalism — two Google policy updates are. Here's what that means if you're trying to get covered in the zero-click era.

Industry Analysis

August 11, 2026

AI Killed the Old Crypto Scam Red Flags. Here's What Replaces Them.

Bad grammar, sloppy websites, anonymous teams — the old scam red flags don't work anymore. Here's what actually signals legitimacy in the AI era.

Industry Analysis

August 5, 2026

The Movchan Agency Scandal Doesn't Mean What You Think It Means About AI in PR

Everyone's saying the Movchan Agency scandal proves AI has no place in PR. They're wrong. The real problems are lying and spam, not the technology. Here's what AI agents actually do well in PR, and where the industry is really heading.