About
A journalist-led PR firm staffed by people who actually use Web3.
Promethean PR was founded to solve a straightforward problem: the teams building the most important applications in Web3 and AI were being underserved by PR firms that didn't understand the technology, the media, or the audience. We're built differently.
The Founder
Tom Blackstone
Founder & Principal
7+ years
in crypto and blockchain
150+ articles
published at Cointelegraph
Former Head of Strategy
at a leading crypto PR agency
I founded Promethean PR because I saw a gap in the market that was hurting good projects. The teams building real applications, from infrastructure that developers depend on to DeFi protocols with genuine utility and AI products solving meaningful problems, weren't getting the media attention they deserved. Not because their stories weren't compelling, but because the people pitching those stories didn't understand them well enough to make them compelling.
I've spent seven years in this industry as an active participant, not just an observer. I read crypto news every day. I use the technology. I've spent two years as a News and Investigations Writer at Cointelegraph, publishing over 150 articles, which means I know exactly what makes editors say yes and what makes them delete a pitch before finishing the first sentence.
As Head of Strategy at a leading crypto PR agency, I secured placements across CoinDesk, Cointelegraph, Forbes, Rolling Stone, and more for a range of Web3 clients. That experience showed me what a well-executed campaign can do for a project's growth and what a poorly executed one costs. Promethean PR exists to deliver the former.
When you work with Promethean PR, we learn your project inside out, build a media strategy tailored to your specific growth goals, and keep you informed every step of the way. Weekly meetings, daily updates, and full transparency on every pitch in progress. That's the standard we hold ourselves to, and it's what we'd want from a partner in your position.
Want to work with us?
Schedule a discovery call to discuss your technology, your goals, and the stories worth telling.
Principles
Core Values
The standards that define every engagement and every story we choose to tell.
Results Over Reports
Every campaign is designed around your business objectives, whether that's growing your user base, attracting developers to build on your platform, or driving token demand ahead of a TGE. We measure success by outcomes, not by clip counts.
Deep Industry Knowledge
We speak fluent Web3. DeFi, ZK proofs, chain abstraction, RWA tokenization, AI agents, and decentralized AI. We use and follow these technologies daily, which is what makes our pitches credible to editors and our narratives credible to readers.
Compelling Stories, Not Paid Placements
Readers can tell the difference between a story a journalist chose to write and an ad dressed up as one. We focus on writing stories that are genuinely appealing to journalists and their readers. That usually means earned editorial coverage rather than paid placement, because compelling stories are what editors actually want to publish.
Transparency at Every Step
You'll always know what we're working on, what's been pitched, and what's coming next. Weekly meetings, daily updates, and full visibility into every pitch in progress. We hold ourselves to the standard we'd want from a partner in your position.
Mission
Promethean PR exists to get your project in front of the people who matter: end users, developers, investors, and market makers. We do this through editorial coverage that builds genuine trust. We work exclusively with Web3, RWA, and applied AI teams who are building applications with real utility. Our team is made up of active crypto users and former journalists who understand what makes a story credible to the audience that's supposed to believe it. That insider knowledge is what gets your story placed in outlets that actually move the needle.
Vision
To be the go-to PR partner for the builders shaping the next era of Web3 and AI, helping the most ambitious development teams reach the users, investors, and developers they need to grow through media coverage that earns its place rather than buys it.